Are followers worth it on Vinted? What my followers and orders show side by side

Your follower list grows and it feels like progress. A follower sees your new items, so you assume more followers means more sales. In my data that is only half true.

I compared the date of every follower with my orders. The two numbers rise together. But only a small share of my 3,028 followers has ever bought anything from me.

This article measures association and not cause. More about the visibility of your listing is in how the Vinted algorithm works.

How I measured it

I use three sources. The follower list from my account with the date each follower started following me, the completed orders per month from my order export, and a comparison of usernames between the two. The names do not appear in this article.

The follower list runs up to and including 20 October 2025. So I compare January 2023 through September 2025, which is 33 full months. The list only shows people who follow me now. Whoever followed me and then stopped is missing, especially in the oldest months.

Followers and orders rise together

Month	New followers	Completed orders
July 2024	21	21
August 2024	268	22
September 2024	156	32
October 2024	124	15
November 2024	45	15
December 2024	34	21
January 2025	56	29
February 2025	57	33
March 2025	74	54
April 2025	463	88
May 2025	319	65
June 2025	158	50
July 2025	110	42
August 2025	390	105
September 2025	490	67

New followers who still follow me, and completed orders per month. Source: own follower list and order data Studio Maud.

Over all 33 months the correlation coefficient is 0.87. A value of 0 means no relationship and a value of 1 a perfect one. If I shift the orders one month later, the value drops to 0.58. So the two move together within the same month and followers of this month do not predict orders of next month.

A high value does not prove that one causes the other. Both can move with a third factor, such as how much I had online. That factor is not in these files.

The biggest follower moment did not bring a busier month

In August 2024 the number of new followers rose more than twelvefold compared with the month before. The number of orders stayed almost the same. The busiest follower day of that month was 22 August 2024, with 96 new followers in one day.

What happened that day, I do not know.

On peak days there were more orders

On six days in 2025 I got at least 50 new followers. On those days an average of 8.0 orders came in. On all other days from January through September 2025 the average was 1.8.

That says a follower peak and an order peak often fall on the same day. It does not say which of the two causes the other. It fits a third event that makes both rise at once, but that is a suspicion and not a measurement.

I compared my 3,028 followers with my buyers. Of them, 133 ever bought something from me. That is 4.4 percent. The other 95.6 percent never bought from me.

When did the later buyer follow me?	Number of buyers
More than 2 days before the first order	48
Within 2 days before the first order	42
Within 2 days after the first order	22
More than 2 days after the first order	21
Total	133

Source: own follower list and order data Studio Maud. Orders through March 2026.

For 64 of the 133 buyers the moment of following was within two days of the first order. That fits buyers who follow at the moment they buy something from me. For 48 it was well before. So a follower who buys later does exist, but it is a small group.

What this means for your approach

In my numbers the follower count is not a good yardstick for how much you sell. Most followers do not buy and the biggest peaks did not coincide with a busier month.

What I take from it: do not make followers a goal. Measure orders per month and put your new followers next to them if you like, as in the table above.

If you suddenly see a lot of new followers on one day, write down what you did that day. That way you can see later what came before the peak.

What these numbers do not tell you

These are the followers of one account, mostly Ralph Lauren, and only the people who follow me now. A follower who also buys from others, I cannot see. A buyer who follows under a different username, I cannot see either.

The relationship of 0.87 was measured over months. Over weeks it is 0.76 and over days 0.56, so the choice of period matters.

Frequently asked questions

Is it worth getting followers on Vinted?

In my data followers and orders move together, but only 4.4 percent of my followers ever bought anything. I cannot show that followers cause sales.

Do followers buy more often than other buyers?

I do not know. I only measured how many of my followers ever bought, not how often they buy compared with other buyers.

What is a correlation?

A number between -1 and 1 that says whether two series rise and fall together. At 0.87 they do so strongly, but it does not say why.

The shortest summary

My followers and orders rise together, but only 4.4 percent of my followers ever bought anything and the biggest follower peak did not bring a busier month. That fits a third factor and not followers as the engine. It remains a suspicion.

Measure your orders per month and put your followers next to them, but do not make the follower count a goal.

Source: own follower list (up to and including 20 October 2025) and own order data Studio Maud (completed orders). Usernames are not published. This is my own count and not advice.

Keep reading

Practice

How does the Vinted algorithm work in 2026?

Vinted doesn't show a chronological list but a search engine with a candidate pool of 200,000 items. What the 48-hour test phase, the 3-favourite threshold and the 60% price rule actually mean.