Maud Hendrix

MH — GHENT, BE

Criminology teaches me to pause and ask why people do what they do. My business teaches me to put that into practice, day after day, figure after figure. It's less a master plan than a habit that kept growing.

Professional ↓

Profile

I'm Maud Hendrix

I'm a Criminological Sciences student at Ghent University and a self-employed student in second-hand e-commerce. Criminology teaches me to analyse behaviour and systems. In my business, I apply that same way of thinking every day to data, pricing, buying behaviour and operational decisions. That's how I combine my academic background with hands-on experience from more than 2,500 transactions.

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Education

2021 — expected 2026

Bachelor's in Criminological Sciences — Ghent University

Graduated 2022

Humanities — GO! Atheneum Voskenslaan, Ghent

Graduated with great distinction (cum laude).

Skills

Content developmentDigital marketingCustomer supportBusiness communicationCopywritingContent developmentDigital marketingCustomer supportBusiness communicationCopywriting

Brand awarenessContent strategySocial media communicationCommunicationBrand awarenessContent strategySocial media communicationCommunication

SustainabilityCustomer satisfactionSocial media marketingEntrepreneurshipSustainabilityCustomer satisfactionSocial media marketingEntrepreneurship

Languages & Tools

Languages

Software & tools

Word

Excel

PowerPoint

Canva

CapCut

AI tools

Experience

Self-employed student — second-hand e-commerce

February 2025 — present

Ghent and surrounding area. Officially self-employed since February 2025, active in trading since I was fourteen.

More than 2,500 transactions, from sourcing and pricing to quality control, sales and logistics, all handled in-house.
A custom analytics framework for purchase prices, margins, inventory turnover, category performance and seasonal effects drives every buying and pricing decision.
Authenticity and quality control on branded clothing, with Ralph Lauren as the main category.

Co-founder — VintieBulk

Wound down

B2B offering of curated lots and reseller boxes of second-hand Ralph Lauren.

Built the offering on my own transaction data and sales experience: curated lots assembled around what actually sells.
Built the webshop, branding, content and customer communication.

Backstory

I built my reputation through@maud.hendrix on Vinted: 1,881 sales,5 stars, 3,233followers, until the account got banned. Studio Maud is the sequel.

Business

Active

Studio Maud

Data-driven second-hand e-commerce on Vinted: 2,500+ transactions, 774 orders in 2025 at a 56% gross margin, seller rating 4.81/5. Sourcing, pricing, quality control and logistics, all handled in-house.

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Journey

Scroll for the full journey →

Age 14

First sale

My first sale was a plastic Tupperware container. Bought for two euros, resold for five. Three euros profit, and the realisation that value doesn't sit in what a thing is, but in who's looking for it and where it's offered.

The sneaker years

Restocks, and a market flipping overnight

Then came sneakers. Alarm at 8:50am, raffle at 9am, hoping you got selected. A pair cost 120 to 220 euros and the margin was razor-thin. Then Restocks went bankrupt.

Wound down