When do people buy on Vinted? What my sales data shows about day and hour
2026-10-06
Table of contents
- 01Where the numbers come from
- 02The weekday matters little
- 03The hour does matter
- 04Months tell you less than you would think
- 05What these numbers do not say
- 06What you do with it
- 07The shortest summary
- 08Frequently asked questions
- What is the best hour to sell on Vinted?
- Which day of the week sells best on Vinted?
- Does Vinted sell better in certain months?
You have an item ready and you wonder whether it is better to wait until Sunday evening. It feels as if a best moment must exist.
I checked this against my own orders. Across more than 1,000 completed sales the hour shows a clear pattern and the weekday hardly does. The hour counts. The day does not.
I should note that my data show when buyers order and not when a listing went online. That difference decides what you can do with the numbers.
Where the numbers come from
I took all completed sales where the buyer received the order in good shape. Cancelled orders are not counted. That is more than 1,000 sales up to and including March 2026.
As the time I use the moment the order was placed, in Belgian time (summer and winter time included). The data covers my listings and my buyers. A different profile may show a different pattern.
The weekday matters little
| Weekday | Share of sales |
|---|---|
| Monday | 14.0 % |
| Tuesday | 13.6 % |
| Wednesday | 13.2 % |
| Thursday | 14.5 % |
| Friday | 13.9 % |
| Saturday | 14.7 % |
| Sunday | 16.1 % |
No single day stands out. Sunday is the busiest and Wednesday the quietest but the gap is small. I tested whether the spread over the seven days differs from an equal spread and it does not differ in a demonstrable way.
Saturday and Sunday together account for 30.8 percent of sales. With an equal spread that would be 28.6 percent. That is a slight difference and no reason to save your listings for the weekend.
The hour does matter
Almost half of my sales, 47.0 percent, came in between 6 pm and midnight. The busiest single hour is 6 pm to 7 pm with 10.3 percent of all sales. Less than one sixth arrives before noon.
| Time of day (hours) | All days | Weekdays | Weekend |
|---|---|---|---|
| 00–06 | 1.8 % | 1.1 % | 3.4 % |
| 06–12 | 14.1 % | 14.1 % | 14.1 % |
| 12–18 | 37.2 % | 36.4 % | 38.8 % |
| 18–22 | 36.4 % | 36.6 % | 36.1 % |
| 22–24 | 10.6 % | 11.9 % | 7.6 % |
The weekend differs little. Slightly more arrives between 12 and 18 and during the night and less between 22 and 24. The numbers per cell are small, so read this as a tendency and not as a rule.
I also checked whether this held in every year.
| Year | Share between 18 and 24 |
|---|---|
| 2023 | 50.5 % |
| 2024 | 53.2 % |
| 2025 | 46.2 % |
The pattern holds in every full year. 2023 is my smallest year and therefore weighs the least. Even in 2025 almost half still arrives in the evening. I leave out 2022 and 2026 because those years are not complete in my data.
Months tell you less than you would think
Across 2023 to 2025 together August is my strongest month with 14.4 percent of sales. That comes mostly from 2025. In 2024 September was my strongest month.
| Month | 2023 | 2024 | 2025 |
|---|---|---|---|
| August | 13.3 % | 9.9 % | 16.2 % |
| November | 17.1 % | 6.8 % | 4.2 % |
| December | 12.4 % | 9.5 % | 2.2 % |
Every figure in the table is the share of sales in that year. November was my strongest month in 2023. In 2025 November and December were the two weakest months of the year.
I cannot take an explanation from this data. How many items I had online in those months probably plays a part, but I did not measure that here. Per month and per year the numbers are also small. One busy week can already shift a month.
My conclusion is cautious. One year says little about the next. Only treat a season as a rule when you see it across several years of your own numbers.
What these numbers do not say
The time of ordering is not the time someone found your item. See what to do when someone likes your item: between a like and a purchase sits 1.8 days on average. A buyer who orders at 7 pm has therefore probably seen the item earlier.
I have no data on the hour my listings went online. So I cannot say anything about the best hour to upload.
The algorithm plays a part too. If the first test phase lasts about 48 hours, every test window contains at least one evening peak. See how the Vinted algorithm works for that phase. That is reasoning and not a measurement.
What you do with it
My advice: make sure you are reachable in the evening. It is plausible that questions and offers arrive around the same time as orders, but I did not measure that separately.
Do not pick a fixed day based on a supposed best moment. My data show no difference there. Look instead at when you yourself have time to reply.
Do you want to know whether it differs for you? Note the time of every completed sale and count per hour. Then you will see whether your evening peak is there too.
The shortest summary
Almost half of my sales came in between 6 pm and midnight. The weekday made little difference and the months differed per year. My data show when buyers order and not when a listing is best put online.
Be reachable in the evening and do not pick your day based on a supposed best moment.
Frequently asked questions
What is the best hour to sell on Vinted?
In my data most orders come in between 6 pm and midnight. The busiest hour is 6 pm to 7 pm. That says when buyers order and not when a listing is best put online.
Which day of the week sells best on Vinted?
In my data the weekday differs little. Sunday is slightly the busiest and Wednesday slightly the quietest. The difference is too small to build a strategy on.
Does Vinted sell better in certain months?
In my data it differs per year. August was my strongest month in 2025 but in 2024 it was September. One year is not a reliable predictor for the next.
Source: own sales data Studio Maud (completed sales, time of order in Belgian time, up to and including March 2026) and the own articles on the Vinted algorithm and liked items. This is an analysis of my own sales and not a general rule of Vinted.
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